JORGE SOSSA
MUSUMECI
Diseño Gráfico, Branding y Catálogos Interactivos
Graphic design and interactive catalogs that sell in B2B
I help B2B companies increase conversions with digital catalogs, clear branding, and visual content that communicates value at first glance. I have over 25 years of experience designing for brands such as Oriflame, Cristian Lay, and AquaSource.
Transform your ideas into an irresistible and recognized brand in the business world. With over 25 years of experience in visual creativity, we empower your B2B company with professional graphic design, branding, video editing, storytelling, and multimedia content designed to attract clients and strengthen business relationships. Stand out with a strong visual identity and strategic positioning. Request your proposal and grow your business with tangible results.
Services
If you sell B2B products or services and your catalogs or materials aren't converting as expected, we work with you to ensure that every creative piece has a clear objective: to sell more and better, without losing the essence of your brand.
Graphic Design
Storytelling
We create visual identities, editorial pieces, and marketing materials that explain your value proposition in seconds. I can help you with: logos and branding systems, print and digital catalogs, sales presentations, and materials for sales teams.
Content for
Social networks
We design and plan social media content that strengthens your brand and supports your business objectives: product launches, B2B campaigns, team positioning, and qualified lead generation.
Interactive web and multimedia
We develop videos, multimedia pieces, and interactive catalogs that allow your customers to explore your offerings in an engaging, organized, and measurable way. Ideal for companies that need to present numerous products and sales arguments without overwhelming them.
How we transformed the Oriflame catalog into an interactive and engaging digital experience
Oriflame, an international beauty and direct selling company, historically relied on its printed catalog as a key sales tool. The team needed to make the leap to the digital environment to reach more people, reduce its dependence on paper, and offer a more dynamic experience to its partners and end customers.
The challenge was to maintain the clarity and warmth of the physical catalog, but adapt it to an interactive online format that would work equally well on mobile and desktop, and that would facilitate the work of the sales force distributed across different countries.
Design solution
We worked on adapting the catalog to a navigable digital format, reorganizing the information to make better use of the screen: we hierarchized product families, optimized reading on mobile devices and designed interactive elements (links, internal navigation, calls to action) so that the user could move through all the content with just a few clicks.
In addition to transferring Oriflame's visual identity to the digital environment, we took care of the visual tone and storytelling so that the catalog felt approachable and easy to share among partners and customers, respecting the aspirational essence of the brand.
Results and benefits
The digital catalog allowed Oriflame's main sales tool to be available 24/7 from any device, making it easier for partners to share the online catalog with their networks and reach many more people than with the traditional printed version.
The interactive experience reduced friction in the purchasing process: fewer steps to explore categories, greater clarity in the presentation of offers, and more intuitive navigation, resulting in more intensive use of the digital catalog by partners and a more comfortable experience for customers.
By centralizing the catalog in an online environment, Oriflame also gained flexibility to update content more frequently, test messages, and support specific campaigns without the time and costs of reprinting.
Conclusion
The digital catalog allowed us to stay connected with customers, even when a physical catalog couldn't be delivered. Today, partners constantly share it on their social networks and chats, making the shopping experience much smoother.
Irene Lovera
Director of Image and Corporate Communication
Jorge Sossa is a very responsible person with a spirit of personal improvement and is very objective in his work.
One of his main qualities, and one that I believe makes him very valuable, is his great willingness to work in a team and his commitment to it, in addition to his talent as a designer who excels at developing concepts and managing brand guidelines.
Testimonials
Oscar Bustamante
Senior Demand Planning & Marketing Manager | Forecasting, Pricing, Trade Marketing, Category Management | Commercial Strategy in Retail & Mass Consumption
I had the opportunity to work with this team, and believe me, they are exceptional professionals who will surely lead you to success because they are always striving for perfection based on creativity. 200% recommended; they have a high degree of professionalism.
Marie Lindström
Country Director at Too Good To Go
Jorge worked with me on the Catalog Development team at Oriflame Latam. Jorge started at Oriflame as a Layout Editor and was later promoted to Junior Art Director thanks to his strong performance. Jorge is creative, structured, very efficient, and always delivers his work on time. He is always willing to help his colleagues, ensuring the team's deadlines are met. I would recommend Jorge for any job in the design field.
Partner
Jorge Sossa
Creative Manager | Senior Creative | Branding & Corporate Identity Specialist | Video Editor | Digital Catalogs
Our team
We are driven by talent, creativity, and a passion for supporting brands in their growth. I am accompanied by a multidisciplinary team made up of experts in design, integration, and communication, who combine experience and innovation in every project.
Paulina Arancibia
Journalist | Community Manager | Social Media | Digital Communication | Editor
Rodrigo Santibáñez
iPaper Digital Catalog Integrator | Model and Product Photo Retouching | Prepress | Process and Continuous Improvement Coordinator
Rodrigo Herrera
Journalist | Brand Historian | Copywriter | Creative Writer | Editor
Rodrigo Sepúlveda
Senior Graphic Designer | Creative Director | Editorial Design Specialist | Video Editor | Digital Catalogs
Customers
Would you like to review your current catalog or branding with me?
Tell me briefly what sector you work in and what material you want to improve (catalog, visual identity, social media, etc.). I'll get back to you within 24 hours with a proposal for the next step: a call, video analysis, or an estimated quote.
+34 689 31 71 15
